Ski Focus

Ski Focus is an independently owned company offering tailored ski teaching and instructor training.

The company had a pre-existing base brand identity and a functioning website but was looking to refresh. They wanted to retain the majority of their core branding but refine the customers' web experience and bring it closer to the standards of the time. Ski Focus offers a catalogue of services, across two countries and locations so a key focus was on content breakdown and ensuring that the users can quickly and easily get access to the information and/or pricing they need.

What about apparel?

The company wanted to start expanding its marketing strategy and introduce a small line of Ski Focus Apparel. The requirement was to maintain the Ski Focus identity at the core but offer some more creative design variations. There was a lot of design flexibility and it was a great opportunity to explore how the brand could be used over multiple styles.

The result

A complete site refresh and online theme built with the purpose of reusability across both internal and external facing applications, alongside a new and refreshed line of apparel-based design components.